With our PharmD Self-Study report now complete and transparency of the utmost importance, we have opened the final report up to all of our stakeholders. Students, alumni and preceptors were sent the final report via DropBox, attached to a bitly link (the Dean sent the report directly to the College’s faculty). Bitly is a web-based link management platform that allows users to shorten URLs for easier sharing of web-based information. A very nice feature of bitly is the ability to track the number of clicks a specific link has received. Within the first two hours, we saw that over 275 clicks of the PharmD Self-Study had been made via bitly! This is an exciting tracking method that has allowed us to confirm that our outreach initiatives are actually reaching our audience. We intend to continue utilizing this type of tracking in the future, as we work toward ever-increasing transparency.